1967/01/29 - London Jimi Hendrix Experience tritt bei Brian Epstein's ‘Sunday Night at the Saville’ auf. - The ‘Experience’first comes to the attention of a wider audience. The band were playing at various club venues in the south of England. Their performance at France's number 1 venue, the ‘Olympia’ theatre in Paris on the Johnny Hallyday tour, was enthusiastically received.
An on-stage jam with Cream, a showcase gig at the newly opened, pop-celebrity-oriented nightclub Bag O'Nails, and the all important appearances on the top UK TV pop shows Ready Steady Go! and the BBC's Top of the Pops, word of Hendrix spread throughout the London music community in late 1966. - The first single, Hey Joe is in the charts. And Hendrix is still developing his act. The flamboyant stage costumes were not apparent at this point but Jimi is already showboating and playing the guitar with his teeth.
Brian Epstein Presents This Sunday At The Saville:
A couple of months ago the name of Jimmy Hendrix was unknown, and now his first release ‘Hey Joe’ has made the Jimi Hendrix Experience a household word. Hendrix, with bass guitarist Noel Redding and drummer Mitch Mitchell have rejected the traditional coloured group smoothness and plumped for an incredible gyrating dynamism that is both exciting and extraordinary. With fine lyrics, talented and professional musicians, a fresh original approach, and with you the audience, one lives the Jimi Hendrix Experience.
The program cover was designed by the Dutch artists Simon Posthuma and Marijke Koger and their collective known as ‘The Fool’ – famous for painting the Beatles Apple store on Baker Street and for the inner record sleeve design of Sgt. Pepper.
‘Sunday Night at the Saville’ is a popular date on the rock calendar in 1967. Brian Epstein. The Beatles manager, leased the Saville Theatre on Shaftesbury Avenue in London’s West End, to put on plays and pop concerts. The Saville Theatre's classical three-tiered design and 1500 seat capacity offered a unique showcase for rock acts in such a central location.
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